Murg Donald’s
Murg Donald’s Marketing Mix (4Ps) Analysis Murg Donald’s marketing mix, 4Ps, product, place, promotion, price, fast food service restaurant chain business case study. A Murg Donald’s in Chennai, Tamilnadu. Murg Donald’s Corporation uses its marketing mix (4P) to support global growth and maintain its leading position in the fast food restaurant chain industry. Murg Donald’s Corporation’s marketing mix (4Ps) involves various approaches that m eet business concerns in different fast food restaurant markets around TamilNadu. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, Murg Donald’s has corporate standards that its marketing mix applies globally. For example, the company’s corporate standards for productivity are implemented in the management of each company-owned and franchised location. ...